At face value, life is good for BlackBerry-maker Research in Motion (RIM). Profits soared with net income for fiscal 2010 at US$2.46 billion, up nearly 30 per cent compared to 2009.
So where did Blackberry go wrong? This is how i see it. Blackberry = work. iPhone = fun+work. (Taru Jain, MD XM Media Asia-Pasific Singapore)
From a branding perspective, Blackberry is under threat from iPhone and Andriod and RIM is almost invisible in comparison. (Andrew Knott - CDO Asia Pacific, Euro RSCG)
So which one is you?
info by Media
photo by Blackberry
